Google Authorship Synchronizes SEO
Google Authorship SEO! No need to get confused because Google Authorship is a sure fire way to boost the SEO of your site and I am going to tell you about the SEO advantage behind using Google Authorship.
Google Authorship and SEO are becoming complementary to each other. Webmasters, SEO consultants and SEO analysts are finding it difficult to rank their sites higher on Google SERP in light of the frequent algorithmic search engine updates rolled by Google. Google Panda, Google Penguin and Google Hummingbird are only some of the latest search engine overhauls made by Google.
Today, you can not think of implementing good SEO on your site without setting up Google Authorship. In the future, it is going to be much more prominent than it is today. More and more site authors are establishing their Google Authorship to harness the power of SEO behind its use. Google Authorship has already gained the required momentum by emerging as one of the premier SMM platforms exploited by Internet marketers.
Google Authorship SEO Advantage: Gets Your Site Indexed Faster on Google
The best of the best content may also get buried down in the sea of the Internet just because of not getting the right exposure at the right time. Quick search engine indexing of your website by Google is one of the most important factors behind positioning the site on top of Google SERP. Faster indexing by Google will result in a quicker gain in its visibility to the digital world. Faster indexing gets your page indexed before others, thus giving you a cutting edge over your competitors.
A Google Authorship case study has also proved that Google Authorship SEO helps your pages/posts get indexed faster by Google. In the beginning of any topic outbreak, the volume of published content is quite less thus it gets easier to rank higher with some minimum efforts. When people start searching about a topic, your published content could already have made it to the top of Google SERP.
In short, we can say that instead of searching and trying innumerable ways to get your site indexed faster, it could be a better option to get yourself verified as a validated author for your website. You have to put in effort only once to set your Google Authorship up, so as to enjoy its positive result in the long term.
Faster Google Indexing Attracts More Backlinks
Google has already declared that none of us can survive as isolated islands, but it is better to evolve together like interconnected continents. To improve site SEO, most of us include links and citations to authority sites. Most of us also tend to pick up top links from Google SERP against the relevant keywords. Faster indexing helps your page reach the top of Google before others and then you become a source of reference point as well as a rich source of back-referencing for others.
Faster Google indexing becomes a win-win situation from two viewpoints.
On one hand, you already enjoy the top position on Google SERP and an increase in organic traffic.
On the other hand, being on top ahead of others attracts automatic backlinks for your site. Instead of worrying about getting backlinks, you start getting them automatically without putting any extra effort in at your end.
Citations and Organic Backlinks Boost Your Site SEO
An increase in the number of organic backlinks strengthens your position further on Google SERP. This is a clear cut SEO benefit that keeps your ranking stable on top of Google SERP. It helps you emerge as the thought leader in your own niche. The result being – More and more citations and backlinks to your site are made by others. We all know how much Google loves genuine organic backlinks.
You can’t have a better way to attract genuine organic backlinks automatically than implementing Google Authorship SEO. Moreover, if you are running your business and offering your products and services directly to your customers from your physical facilitation center, the combined power of Google Places and Google Business can bring some great magic to your business.
Site SEO Benefits from Google Authorship
It has been witnessed that sites missing on Google Authorship are losing many SEO benefits enjoyed by the content creators who have successfully set up their Google Authorship with the help of their Google+ profile. You may have used the best on-site optimization, the best off-site optimization, but missing Google Authorship may turn out to be the primary reason behind lower ranking on Google SERP.
The Importance of Google Authorship can not be ignored by any site owner, webmaster, SEO consultant or SEO analyst anymore. Sometimes, you may not see the instant result on Google SERP even after setting up your Google Authorship, but this doesn’t mean you have wasted your time and effort. In order to confirm yourself about whether Google Authorship is working or not, you can use structured data testing tool offered by Google.
Google Authorship Follows You Everywhere You Go
Google Authorship is not only related to a site, but it is related to your real identity. Successful set up of Google Authorship follows your content published on any website (although the appropriate links and tags must have been successfully established to enjoy the author credit on different sites). You only need one Google+ profile or Google account. Your one and only account is more than enough to be used for setting up Google Authorship.
Once you have everything in place, the visibility of your account increases on Google SERP. Google starts following you wherever you go by linking your Google+ profile with various services offered by Google. The right business strategy and a right approach with the application of the appropriate Google technologies can help your site get on top of SERP not only for PC users but also for mobile and tablet users.
Google Authorship SEO Attracts Direct Traffic As Well As Indirect Traffic
Google Authorship not only brings indirect traffic to your website by strengthening its SEO, but it also brings direct traffic to your website by effectively implementing good social media marketing strategy. When you share your posts or some interesting thoughts on Google Plus then it attracts the attention of readers from different parts of the world. It helps you emerge as an authority in your own niche and once you succeed in becoming an authority, people start following you.
Once you become an authority in your own niche, people start to read and love whatever you share. Slowly, your circle starts growing to cover more and more people, even those people who are outside of your circle. At this point in time, you start experiencing an exponential growth pattern in your online popularity chart. Look around for people having thousands and thousands of followers on Google+ and anticipate the direct channel that they have established to reach their audience.
On one hand, they are enjoying better site SEO while on the other hand, they are driving direct traffic to their website. It also safeguards them from getting hit by any undesired Google algorithmic updates in the near future.
Google Authorship and SEO are Inseparable
Google Authorship is merely a small beginning, although it has a long way to traverse over time. Officially, nothing much has been said by Google about Google Author Rank but rumors are spreading about Google Author Rank becoming an important ranking factor in the future. Only time will tell, if it is just a rumour like many other or carries some real facts in it. The Internet is growing up from being an anonymous identity to a personified identity. Google, as well as online end users, are shifting their trust from faceless identities to recognized, well established and renowned authorities.
Try it yourself. Go and search something on Google and observe whether you want to click a link displayed with the author details (rich snippet) or a piece of content displayed against a faceless identity. You will get the answer by analysing your own behaviour. Get your face and identity linked to all your published content by using Google Authorship today. Let me know, if I can help you harness the power of SEO through the use of Google Authorship.