Google Authorship Benefits
Would you like to write a book and get it published without claiming your credit as its proud author ? No, none of us would like it to happen. When it is about online publishing, Google Authorship Benefits takes the lead role by helping us leave our author footprints in the heart of the digital world.
Google Authorship Benefits is one of the simplest ways to claim the ownership of your content published over the Internet. It is just like authoring a book and claiming its credit in your own name and identity. It also saves your intellectual work from the risk of plagiarism. Once you are declared as the genuine author of your published content by Google, you get secured against unauthorized copying of your content by someone else. The original author rights always remain with you.
Google Authorship links your Google+ profile to the published content on your website. It also adds a new dimension to the realm of social media marketing by the appropriate application of your Google plus profile.
Google loves to see your face with a clear head shot linked to your content exactly how you love to see it yourself. Gone are the days when anonymous identities pushed loads of inferior content over the Internet. Now, the content published by verified authorities is not only valued by Google but also valued by readers. Google Authorship helps you validate and verify yourself as a genuine author for the content published on your website.
The Importance of Google Authorship includes getting more followers, better links, increased CTR, enhanced visibility, search engine optimization and increased business opportunities. When Google Authorship, Google Places and Google Business integrates with your business, its visibility and reach to the prospective customers increases.
Develop Authority Content Verified Through Google Authorship Benefits
Google is dedicated towards serving high quality content to net surfers and information seekers. Frequent search engine algorithm updates and an increasing frequency of Google penalties imposed on content burglars are just a few examples to prove that Google Authorship is getting ready to overtake tomorrow’s online content marketing strategy.
Content written and published under an anonymous identity ranks lower than the content published by an authoritative personality. Anonymity is neither liked by Google nor the readers. Online market is based on trust and in order to gain trust, you need to show your face to the world as well as prove your expertise in your niche.
Google has devised Google Authorship Benefits to help publishers link their original content to their name so as to claim its credit. It helps genuine authors to stand out of the crowd by publishing quality content and claiming its ownership. Many studies have shown that the results displayed with a rich snippet on Google SERP are much more loved by the readers as compared to plain results.
Google Authorship is the Key Behind Increasing CTR
None of us can deny that CTR value is more important than the number of Impressions. A post getting 1000 impressions per day and 100 clicks is much better than a post getting 10000 impressions and 100 clicks on contrary. The first scenario evaluates CTR value as 10% while the second scenario evaluates CTR as only 1%. Setting Google Authorship Benefits for websites has become one of the key factors behind increasing CTR values.
Several research studies have also proved that people are most likely to click on a result accompanied by an author byline and author picture even if the result ranks lower on Google SERP. Although, it is important to note that simply validating Google Authorship doesn’t guarantee the display of your author information in search results. Once you have established your Google Authorship, you must check if your Google Authorship is working or not by using a rich snippet tool. If everything is in place then you must start publishing quality content to increase the trust factor of your author rank.
Better CTR means better conversion rate. In a nutshell, a validated Google Authorship link to your website ensures higher CTR than compared to an anonymous author publishing content under a hidden personality. Now, you need to earn the trust of your readers by connecting to them with your real personality.
Secure Your Original Content from Plagiarism
In the past, many instances have been reported where some of the genuine authors lost the value of their original published content when someone else copied their original content and decorated it to present it in a better way. It was a wrong practice and with the introduction of Google Authorship, Google has almost put an end to such a nuisance for good. If you are verified and validated by Google as the genuine author for your published content then you get all the credit instead of someone else enjoying it merely by doing some smart copy paste work.
Google rewards genuine and original content creators and penalizes the content thieves. Establishing Google Authorship ensures that your content is secured against plagiarism. You enhance your position and earn the trust of your readers by focusing on publishing only quality content rather than spending your time and effort to save your content from plagiarism.
Power Niche Marketing by Enabling Google Authorship
Every niche has witnessed the emergence of some thought leaders and Google Authorship Benefits is a way to project yourself as a thought leader in your own specific niche. Thought leaders in their specific niche are known for creating influence as they get popular by publishing high quality authoritative content. Niche marketing is related to your specific knowledge, rich experience and a complete understanding of all the ins and outs of your niche market. You become a Master of your own niche and people start placing their trust in you.
We all depend on experts’ opinions when it relates to their specific niche rather than relying on novices. A rapidly growing stream of niche marketing is on the rise and Google Authorship Benefits is a great tool for niche marketers. You can establish yourself as a thought leader in your own niche by using the power of Google Authorship. Google Authorship also returns some great SEO advantage to the websites implementing it efficiently.
Build Business and Develop Relations Simultaneously
Today, businesses are not only limited to doing businesses but rather are extending their scope even beyond traditional boundaries. Relationship marketing is creating new trends behind setting up many successful online businesses. Google Authorship helps you connect with more and more people related to your niche. You can connect, interact, share, discuss and develop a personal brand of your own by adding a human touch for building businesses as well as relations.
Google Authorship Benefits also helps you secure a safe content marketing strategy by directly connecting you to your prospective customers. A future Google algorithm update may damage your Page Rank on Google SERP, but you can develop an alternative channel to attract referral traffic. You can even directly connect to the prospective customers by using your Google+ profile.
Google Authorship is A Necessity for Online Businesses
Today, Google Authorship Benefits has become a necessity for publishers engaged in publishing online content over the Internet. Authors, publishers and businesses are exploiting the power behind Google Authorship to improve their online content marketing strategy. Social networking is empowering the dynamic face of changing businesses and Google Authorship Benefits has emerged as king of all the Social Networks (including Facebook, Twitter, Linkedin, Pinterest, Instagram and many more).
Google Inc. is also promoting Google Authorship by developing effective online content marketing strategy. We have witnessed more and more businesses (big and small), freelancers, consultants and online business owners harnessing the power embedded behind the lucrative business opportunities offered by establishing Google Authorship.
Start building your audience by using your personal Google+ profile. Set up your Google+ profile to harness the power behind Google Authorship. Connect to your prospective customers, interact with your existing customers and enjoy your business trending towards a growing pattern.
Let me know, if I can help you harness the power behind this emerging and popular social media network known as Google+ and validating your published content using Google Authorship to fuel the growth of your online business.